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Marketing Strategy: Think Before you CRM

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Taking care of your customers is good business. This tenet has held true since humans first began bartering. But in the age of the Internet, those handshakes that were once the bread and butter of customer relations have been replaced by email and social networking. Enter Customer Relationship Management (CRM). CRM is a strategic approach for building loyalty that combines… Click Here to Continue Reading

Motivating Salespeople: 5 Ways to Keep Your Sales Team Focused

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These are distracting times for all of us, but it can be argued that of your workforce, the people who should be the most focused are members of your sales team. We all want to close more sales without adding more staff, but the only way to do that is to keep the sales floor productive and running efficiently. Motivating… Click Here to Continue Reading

Harness the Power of Closed-Loop Marketing

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In his November 28th Catapult Groups Business Webinars presentation, “Harness the Power of Closed-Loop Marketing,” Scott Zimmerman, president of Sales Elevator, noted these sobering sales statistics: The #1 reason for failure in sales is not being invited into the sales process. 80% of sales close after the fifth attempt. 48% of all sales reps quit the process after one attempt.… Click Here to Continue Reading

The New 5-Ps of Modern Marketing (Part 2)

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Coming up next week, courtesy of Catapult Groups, is a great new webinar, “Harness the Power of Closed-Look Marketing,” with Scott Zimmerman, President of Sales Elevator. During this webinar, Scott will share time-honored insights and strategies that you can implement right away in your own sales and marketing initiatives. I urge you to join us November 28th at 10:00 am PST… Click Here to Continue Reading

Educating Customers on How to Buy

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When it comes to that all-important moment when your customer (or prospective customer) decides to purchase your product or service, what used to be a fairly simple decision has become a lot more complicated. Today we live in a world where everyone has access to nearly perfect information; as a result, customers often have a thorough understanding of the problem… Click Here to Continue Reading