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Effectively Using a CRM System Increases Sales

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In this article, I would like to remind CEO’s of the benefits of effectively using a CRM system, and to encourage you to invest heavily in this readily available technology to help your business succeed. CRM is a strategic approach for building loyalty that allows for the combination of personal touches of traditional service with the efficiencies of modern technology.… Click Here to Continue Reading

Marketing Strategy: Think Before you CRM

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Taking care of your customers is good business. This tenet has held true since humans first began bartering. But in the age of the Internet, those handshakes that were once the bread and butter of customer relations have been replaced by email and social networking. Enter Customer Relationship Management (CRM). CRM is a strategic approach for building loyalty that combines… Click Here to Continue Reading