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You’ve Got Email. Now What?

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A long time ago in a less technologically advanced world that now seems far, far away, if you wanted to communicate with prospective clients you had to seek them out, mail fliers (snail mail! how quaint!), host events, and make phone calls. This communiqué was tedious and time consuming. Businesses had no real data readily available to analyze if anyone… Click Here to Continue Reading

Marketing Strategy: Think Before you CRM

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Taking care of your customers is good business. This tenet has held true since humans first began bartering. But in the age of the Internet, those handshakes that were once the bread and butter of customer relations have been replaced by email and social networking. Enter Customer Relationship Management (CRM). CRM is a strategic approach for building loyalty that combines… Click Here to Continue Reading

CEO Strategy: Get Out of the Weeds and Grow Your Business, pt.2

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A few weeks ago, I shared a few points on how every CEO can, “Get Out of the Weeds and Grow Your Business, pt. 1.” This week, I continue the conversation with Part 2… Why every CEO benefits from getting out of the day to day operations and into strategy (and moving the business forward through culture, vision, and consistent… Click Here to Continue Reading

CEO Strategy: Get Out of the Weeds and Grow Your Business, pt.1

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CEOs benefit from getting out of the day to day operations and into strategy and moving the business forward through culture, vision, and consistent revenue streams. 5 points on how every CEO can “Get out of the Weeds and Grow Your Business”   1. Set the vision Where do you want your business to be in the next few years?… Click Here to Continue Reading

The New 5-Ps of Modern Marketing (Part 2)

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Coming up next week, courtesy of Catapult Groups, is a great new webinar, “Harness the Power of Closed-Look Marketing,” with Scott Zimmerman, President of Sales Elevator. During this webinar, Scott will share time-honored insights and strategies that you can implement right away in your own sales and marketing initiatives. I urge you to join us November 28th at 10:00 am PST… Click Here to Continue Reading