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Effectively Using a CRM System Increases Sales

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In this article, I would like to remind CEO’s of the benefits of effectively using a CRM system, and to encourage you to invest heavily in this readily available technology to help your business succeed. CRM is a strategic approach for building loyalty that allows for the combination of personal touches of traditional service with the efficiencies of modern technology.… Click Here to Continue Reading

You’ve Got Email. Now What?

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A long time ago in a less technologically advanced world that now seems far, far away, if you wanted to communicate with prospective clients you had to seek them out, mail fliers (snail mail! how quaint!), host events, and make phone calls. This communiqué was tedious and time consuming. Businesses had no real data readily available to analyze if anyone… Click Here to Continue Reading

Marketing Strategy: Think Before you CRM

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Taking care of your customers is good business. This tenet has held true since humans first began bartering. But in the age of the Internet, those handshakes that were once the bread and butter of customer relations have been replaced by email and social networking. Enter Customer Relationship Management (CRM). CRM is a strategic approach for building loyalty that combines… Click Here to Continue Reading

Business Growth With Marketing: Creating Your 2015 Marketing Plan

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Whether you’re an entrepreneur who just launched your company in 2014 or the Chief Executive leading a professionally managed entity, a strategic approach to marketing your firm is critically important. Successful business growth with marketing can be achieved through creative thinking and planning. Create your 2015 marketing plan. As we enter 2015 and you reevaluate your business plan, keep in… Click Here to Continue Reading

Tips for A Successful Mobile Marketing Campaign

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Everyone, it seems, has a cell phone. According to a recent study by the Pew Research Center, 90% of American adults have a cell phone and close to 60% have a smartphone. With that in mind, launching a mobile marketing campaign can be a great way to use a potentially untapped channel to increase engagement with a new or existing… Click Here to Continue Reading