The COVID-19 crisis hasn’t hit business owners equally, with some sectors struggling and others experiencing growth. In this episode, Catapult Group Founder and CEO Brad Mishlove speaks with Yokel Local Internet Marketing’s Co-Founder and Chief Marketing Strategist, Darrell Evans, about this divide and how businesses can best position themselves for growth.
Mishlove discusses the importance of creating a cash flow… Click Here to Continue Reading
In a sense, the coronavirus (COVID-19) outbreak is something you, as a business leader, have been preparing for your entire career. You’ve successfully led one or more companies. In some cases, you’ve started from scratch, honing your skills to lead these businesses through times of profit and loss. And through times of challenge and crisis.
But what we face today… Click Here to Continue Reading
The words that CEOs and business owners communicate to their stakeholders should always be carefully chosen, since their messages can impact a wide array of constituencies. But what some business leaders fail to understand is that their body language—the sum total of their posture, gestures and facial expressions—also conveys an important message. … Click Here to Continue Reading
Whether or not your company conducts business overseas, it’s become obligatory for CEOs and business owners everywhere to start thinking as if they serve the global marketplace. With the onrush of globalization and the pervasive effects of online commerce, no business can afford to “sequester” itself from cultures and customers different from its target audience. There are simply too many… Click Here to Continue Reading
The decision to seek out a business partner can be challenging for any CEO or business leader. First, there’s the internal voice saying, “I don’t need anyone’s help! I can do this myself!” Then—when it becomes clear that having a partner is a good idea—there’s deciding who to search for, how to make the right approach, what guidelines to work… Click Here to Continue Reading